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NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
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What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…
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- Competitors
- Tech Details
- FAQs
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.
Quid Features
- Supported: Real-time Data Updates
- Supported: Customizable Dashboards
- Supported: Triggered Alerts
- Supported: 51 Months of Historical Data
- Supported: Automatic Email Reports
- Supported: Non-boolean Topic Builder
- Supported: Influencer Marketing
- Supported: News Media Analysis
- Supported: Competitor Analysis
- Supported: Sentiment Scoring
- Supported: News and Media Analysis
- Supported: Exportable Reports
Quid Videos
Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends
Quid Competitors
Quid Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | 96 languages |
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 9.6.
The most common users of Quid are from Mid-sized Companies (51-1,000 employees).
Quid Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
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- Recommendations
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.
Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.
For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.
NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.
Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.
NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.
NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.
Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.
User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.
Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.
Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.
Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.
Users have made several recommendations based on their experience with NetBase:
Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.
Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.
Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.
Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.
Attribute Ratings
Reviews
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December 14, 2021
A good base but needs some improvement
Netbase is used for customer and market research as well as to monitor certain trends over time for brands. Social Media Crisis Management Market and customer research
- Ability to have different tags/filters already built in the system
- Ability to share dashboards and set up across teams
- Emotions monitoring and analysis
- overall back end of queries is very outdated
- the way the data is categorized by the publisher is biased and just outdated (eBay as a forum for example, which brings too much noise into the data)
- Expensive pricing model, everything is a separate service
March 20, 2021
Supercharge Your Analysis with NLP
Score 10 out of 10
Vetted Review
Verified User
My organization currently subscribes to a single-user license of [NetBase] Quid. I am the only user. In the past two years, I have applied [NetBase] Quid on a variety of tasks, including studying industrial landscapes, gathering solutions to given problems, identifying technology competitors, visualizing investment information, as well as searching for news articles on specific topics.
- Quid helps me sift through the abundance of information, including news, blogs, product reviews, online forums, company websites, investment resesarch, market reports, patent databases and academic papers.
- Quid takes care the routine and tedious tasks of content curation, surfaces trends and insights, and provides comprehensive and pertinent results for analysis.
- Quid's support team was very responsive and helpful. I was able to learn Quid gradually on demand.
- Quid's comprehensive capabilities and tool set was a little overwhelming to me initially.
- It took some time before I was able to craft good searches, which were necessary for Quid to identify the right content for analysis.
February 23, 2020
Real-time monitoring benefits your company and your clients
Our firm's insights team primarily uses NetBase for both internal and client-facing projects, monitoring, and deliverables. NetBase allows our insights professionals to be on top of client social media mentions and social media conversations around issues important to our clients in realtime. NetBase allows our insights team to be together with a smart and thoughtful analysis that can not only tell a story but also allows the firm to bring a unique insight perspective to our clients.
- Real-time monitoring of unique issue insights
- The comprehensive pull of social media conversations
- The product is very traditional and could be more user-friendly.
- Ease of use for those trying to learn the product would be beneficial.
November 07, 2019
Great for social listening and brand sentiment
We use Netbase in our social and content department to get a feel for what people are talking about. We also use it to express brand sentiment to show us opportunities to help clients. For example, if they have negative connotations, we can create content to counteract those negative sentiments.
- Brand sentiment.
- Social listening.
- Client dashboards.
- Ease of use (does require some training to be able to use it well).
December 15, 2016
Great Insights, Still Improving
Score 8 out of 10
Vetted Review
Verified User
NetBase is housed in our social media office but is used for projects across departments to gain insights into industry landscapes or to track chatter around a campaign. It assists in strategy development, client research, and program reporting.
- Tracking Twitter chatter - the ability to turn on Firehose to track all Tweets around a search term is particularly helpful during campaigns
- The word cloud widgets are helpful in looking for new areas to develop around a topic as well as a great visual tool for showing clients
- Brand comparisons are easy to view in the dashboards and you can customize them to compare the attributes you are most interested in.
- Staying up to date on the latest in tracking methodology
- Sentiment analysis - this has been improving and they are adding features for manual corrections but the system still mislabels posts
- The exported charts and word clouds have limited ability to be resized without pixelating. The clouds also don't adjust if all terms are small, thus using the cloud in a presentation is difficult at times
- The system automatically defaults to analyzing the last month with no way to change the default to match the topic date range. This can be inefficient if you are using a topic that has a very specific time frame that you have to change every time you analyze the topic.
December 13, 2016
Loving NetBase!
Netbase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. Netbase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.
- Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances.
- Being able to see patterns in how people react to news, campaigns, and and brand changes.
- Sentiment. Always sentiment. This helps us to figure out what people really feel. Netbase even accounts for sarcasm and can analyze emojis.
- Very good interaction with customers.
- Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph.
- Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult.
- Customer service - when you run out of hours, you can no longer get help, which is frustrating.
November 28, 2016
Quickly dive into conversation insights!
We utilize NetBase to better understand consumer social media conversation across various clients. We have 4 users within the same department, but the information gets shared to many departments in our organization. It helps us inform social and content strategies, as well as, reporting for social campaigns for our social clients.
- We are able to quickly build queries in Boolean or assisted format and quickly dive into conversation insights.
- It has a very intuitive user interface compared to other software competitors, such as Crimson Hexagon and Brandwatch
- Great for quickly finding insights without having to spend a lot of time trying to find the themes/topics yourself.
- This tool is best suited to find audience and conversation insights, but needs a little more work on the measurement piece, since we can't obtain engagements, followers, and other metrics in the Excel download for reporting other metrics to our clients, such as reach.
May 16, 2016
NetBase is a very powerful platform
NetBase is being used by our insights and measurement team, which supports business units through the entire agency. The platforms addresses our needs for planning and research (for RFPs, ideation, hypothesis validation, etc.) as well as for some measurement practices like campaign tracking and ongoing social listening for social accounts. We address business questions like: what are people saying? why are they saying it? what is driving their behaviors? who are they? what are they interested in? how do they feel about the topic? where are they in the purchase lifecycle? and more.
- Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
- The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
- The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.
- I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean).
- Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly.
- If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others.
April 27, 2016
Great tool for Social Listening
Netbase has been a very valuable tool for our clients and potential clients. We use Netbase to see how our clients are performing on social in weekly, monthly, and yearly reports as well as for specific campaigns. We use Netbase for brand analysis, competitor analysis and for looking into current trends for the brand. It allows us to see how people change over time with how they speak socially about the brand. Netbase also provides a dashboard feature which allows for quick and easy client ready reports once the dashboard is created.
- Crosstab Analysis: Allows for easily seeing how your brand compares to your competitors
- Dashboard: You can create client ready reports that can be sent out automatically
- Word Clouds: Netbase offers many different word cloud options like keyword, hashtag, and emoji specific word clouds
- Time Analysis: Being able to drill posts down to only see posts from specific days or times
- Customization: Word clouds have set color themes, wish there was more variety
- Historical Data: You are limited to how far back you can go
April 22, 2016
A strong, easy tool to keep your finger on the pulse of your brand's social media efforts!
Score 9 out of 10
Vetted Review
Verified User
NetBase is a very useful tool that we use for a great range of our clients and to many different ends. We commonly use NetBase in business pitches, as it allows us to understand the demographic the brand may be targeting, as well as helps determine whether there is a market for our product. We've used it to assist in the creative ideation process, so as to arrive at a creative solution by means of actionable data. Aside from that, we also use NetBase to provide day to day analysis of our clients' social performance and to detect any issues in real-time. Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks.
- User-friendly query writing
- Firehose can be turned on and off
- Overlapping of topics and themes makes for in-depth analysis
- Sentiment analysis cannot detect sarcasm or bots sometimes
- Limited historical data, especially for Instagram
- No Image Recognition
April 08, 2016
NetBase | Feature rich and deep insights
Score 10 out of 10
Vetted Review
Verified User
We use NetBase to assist in solving a variety of business problems. To name a few items, the solution is used for social monitoring and intelligence for clients, new business development insights, and we have used it for advising on crisis management. NetBase provides us with not just a quantitative understanding of a business problem, but a qualitative analysis. The product's NPL engine is excellent in understanding net sentiment as well as themes, competitive brands, and relevant authors. Additionally, the platform not only identifies the geography of a conversation on the macro level, it drills down into the city/DMA level. Automated alerts for client topics ensure that a lifeguard is always on duty to keep an eye (or an ear) on the conversation.
- Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
- Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
- Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
- Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
- The product is awesome and its really hard to find a weakness as the product development team is kicking out enhancements almost on a monthly basis.
Internet Marketing Inc. has developed an entire department around NetBase called Insights & Strategy, which is now the center of our Discipline Ecosystem. With the support of a few other tools, we have managed to break down silos and connect disciplines across a corporate marketing agency. We have put the guessing game to rest by appropriately gathering and analyzing relevant information about brands, industries and competitors. The social listening tool has allowed our entire organization to be more data-driven by using audience insights to create personalized, actionable, targeted digital campaigns.
- We are able to provide an all-inclusive brand analysis. The objective of this report is to understand how the brand is performing overall. Some of the questions that are answered within the report are: what are consumers discussing, how are they talking about the product/service, are conversations primarily positive, where are conversations occurring and what type of content is being shared?
- We love starting a new business pitch by offering a competitor analysis. Our goal is to provide a nice overview of their top competitors. It seeks to answer how does the brand stack up to its competitors, the key attributes, what brand is winning/losing and identify where the gaps are and the potential opportunities.
- We enjoy the education it provides both internal teams as well as the client, especially the landscape analyses. We like to understand how the industry is performing overall and where our clients stand. Aspects that we deem important are: when, where, who and what conversation is occurring in the industry over the course of 1 year, what helps drive people to convert, what main components of the product/service encourage or deter continued conversion as well as provide insights around what people enjoy (or hate) about the product/service.
- I'd like to see a better creation of audiences; a greater taxonomy of classifiers to better create personas for our campaigns. Example of segmenting the audience: moms, millennials, sports enthusiasts, home buyers.
- I'd like to understand instantly what causes a spike in engagement - it is tedious to sift through posts to understand what caused the spike and be able to accurately explain that to the client.
- I'd like the system to tell me what the audience cares about i.e. which apps, music, so that we understand how to create content that will resonate with them.
- More pre-made categories/themes and dashboards to help accurately cover topics.
- Sentiment is often off and filtering doesn't work well when the term or client has a mainstream name such as Internet Marketing Inc. without losing data.
February 26, 2016
Review Ready
NetBase is used to analyze sentiment analysis for current running campaigns. We also used the word clouds around certain subjects to see what other things were associated with it. We use it for each campaign as well as campaign research to help increase knowledge surrounding the campaign topics. My whole department of data strategy uses it.
- The word clouds are very useful.
- The fact that data is all in real time.
- All the graphics help when trying to relay information.
- Limited historical data.
- Tedious process when 'including' and 'excluding' certain words, domains, authors, etc.
February 17, 2016
Netbase - When Only The Best Will Do
My organization uses Netbase to gain insight as to how our clients are viewed across social media. We analyze consumers' mentions of our clients' products and use these insights to make better informed business decisions. Netbase addresses the ever-present business problems of truly understanding consumers' views of clients' products. Netbase enables us to gain a second set of eyes to understand how customers truly feel about our products, whether good or bad.
- Netbase gives unbiased overviews of brands' impacts across social media.
- As a social listening tool, Netbase provides insights to postings across a wide variety of outlets.
- Netbase is extremely user-friendly and can be used by employees across all levels of their careers.
- Netbase enables users to analyze mentions of products in real-time.
- Netbase enables marketers to get ahead of the competition by gaining a deep understanding of brand perceptions.
- Netbase could amp up their client support team and provide more on-site support.
- Netbase could certainly improve their marketing, many people at my organization are unfamiliar with this resource.
- Netbase is very expensive.
January 25, 2016
Great Service To Interact with Your Clients
The NetBase web-based system is being used across the whole organization to assist in monitoring of campaigns as well as gathering consumer insights.
- Generate Consumer Insight Data
- Monitor Current Campaigns
- Interact with Clients in Real Time
- Identify opportunities
- More APIs for different networks
- Being able to pull all Facebook information even private profiles
January 20, 2016
Satisfied Customer!
Netbase is used by the global marketing intelligence and reporting team to provide social listening insights reports to measure buzz volume, sentiment, influencers, competitors, emotions/attributes/behaviors, and trending themes on any given topic relevant to the business.
- Sentiment analysis
- Sources of data available
- Customizable dashboards
- Influencer communities by connections
- Geo targeting when self-disclosed bio info is not available
- Dashboard templates that come with a builder-guide for first time users
January 20, 2016
NetBase Goes Above and Beyond to Get the Job Done
NetBase is being used for social listening to discover what a particular market segment is saying about the subject we are researching. It is used by our digital strategy department. It helps us discover what consumer sentiment is to give us a baseline for a project.
- Depth of research - NetBase digs deep into every aspect of chatter around the web. From social sites to online forums, NetBase comes back with a plethora of chatter.
- Organization - NetBase makes it easy to organize the topics you are researching. I can always find the report I am looking for without any trouble.
- Customer Service - NetBase has great employees that are always checking in to keep me up to date on the product!
- Sifting through initial results - Researching a topic returns an overload of information. While it's great to have all this info, it can be tricky to find the most meaningful. It would be great if NetBase could find a way to streamline results.
December 16, 2015
Third generation Social Listening tool that really works and gets you instant insights!
I have used NetBase for approximately 2 years and mainly for social listening purposes. The problems I solve are usually around 'what is being said about our brand/product/campaign on-line'. NetBase has very specific ways in which I have been able to answer this, with detailed reporting and multiple data visualisations available to me to help back up any findings.
The tool allows me to pinpoint specific triggers of conversation and to feed this back to the brand to help in wider strategic research and activation. Having the ability to say for certain what people are saying about you online really does help to mould business strategy and best practice.
The tool also offers owned channel analysis for Facebook and Twitter, something I have found very useful as it is detailed enough to get the right results but does not require in-depth analysis, saving time! Also this is at no extra cost, saving on having to pay for an additional third party platform tool.
- The great thing about NetBase is the ease of use, once you have learnt the tool, to gain instant, viable insights for a range of social listening and channel/content performance activities.
- The ability to fully customise and alter the 'widgets' used in dashboards puts NetBase at the front of the social listening tools pack to me. The team at NetBase is also super eager to help and is constantly tweaking and improving the tool, unlike many others in this space
- The dashboards serve as a one-stop shop for the user to gleam real insight into social conversation and what is driving (or not in some cases!) the conversation, be it via a timeline, hashtag cloud, influencer list etc.
- I would say that really the only drawbacks I have found over time are sometimes the slowness of a dashboard to update, however I must stress this is usually due to the number of widgets open and data being processed than the tool being 'slow'.
- Anytime I have had an issue with a topic not updating or making sense the support team is there to help and often come up with a solution very quickly.
December 16, 2015
Netbase's language processing technology makes it a winner for social media intelligence
We use Netbase for measuring and analysing online mentions & conversations around client brands, industry categories and key events, and also to investigate the impact of marketing activities. It is primarily used by the Research team, often alongside traditional research methodologies, and also by the Content marketing team.
- Natural Language Processing: If the point of social media analysis is to understand large volumes of text that you can't read yourself, then the automated analysis is key to this. Netbase is the best that we have seen in the market, and this is the cornerstone of the product for us.
- Dashboard design: Past tools we have used have involved pulling data from the tool, analysing and charting in (typically) Excel, then putting together into a Powerpoint presentation to share with clients & colleagues. Netbase's dashboard tools enable reports to be templated and generated as PDFs. Cutting out large chunks of manual administrative work means that more reports can be delivered more frequently with no added time/cost at our and.
- Customer support - although we are UK-based and the Netbase support staff are primarily US-based, we have found their support staff to be fast, responsive and very helpful.
- Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
- The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
- Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
- While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
August 18, 2015
Recommendation of NetBase for Global Use
It's being used by the whole department of marketing. And it's used to know what people say about promotion outputs, company behavior against issues, conference events, etc. It helps our company to know the volume of each topic, how positive / negative topics are, and to avoid being screwed by one strong opinion that someone posts. Also it helps to know how big a topic is by comparing size of topic volume with competitors'.
- Speed of showing result
- Easy understanding graphs on result
- Wide coverage of websites and languages
- Memorize previous view settings of result. Currently it resets each time I use it.
August 17, 2015
Strong Analytics Tool That Told Us What We Needed To Know
We needed a flexible tool capable of providing in-depth analysis in close to real-time that could tell us how well our social and digital campaigns were working. What were people saying? Was our content generating sufficient engagement and earned media credits? It's primarily being used in the digital media group across multiple brands.
- Tracks the social conversation very well
- Powerful analysis tools
- Allows for cross-comparison between brands
- I'd like it to be easier to create and duplicate customized dashboards
August 17, 2015
NetBase is great
We use it to:
We've used NetBase to gather posts on different types of products to understand areas that we should pursue and which do not have a large enough market to pursue.
- gauge consumer sentiment on the business and promotions
- understand consumer opinions on competitors
- understand trends
- understand consumer sentiment and intensity on products
We've used NetBase to gather posts on different types of products to understand areas that we should pursue and which do not have a large enough market to pursue.
- It is really easy to parse the data and look at it in a lot of different ways
- There are many filters options, making it easy to find the specific data that you want
- The data is easy to export and generates very user friendly reports
- It would be great to be able to get Facebook data
August 14, 2015
A Review From a Social Media Intern
NetBase is used within Taco Bell's Marketing department, where I currently work. We use it to track impressions and sentiments on Twitter regarding both Twitter posts about us, as well as Twitter posts about the work that the Social Media team publishes on other platforms. I know that the Public Relations team as well as the Insights team uses NetBase on an almost daily basis.
- NetBase does an exemplary job of collecting all mentions on the Twitter platform. It can easily dissect the tags you choose to filter and come up with brilliant results every time.
- NetBase is also very useful in finding positive and negative sentiment. It gives my team an overall understanding of how well liked our work is.
- Lastly, NetBase allows other teams to interact and cross-pollinate their search results. It is nice that everyone can have access to searches made public, and that the search preferences can be saved for routine checks.
- NetBase can be overwhelming for someone like me who is new to the program. It has so much information and so many tabs that I often get lost and wonder if I am searching the right way.
- Sometimes the Sentiment Drivers can be misleading because they focus on major sentiments, which can let important news that has just been sent out and has not had a chance to gain popularity fall through the cracks. This can cause certain news that needs to be handled ASAP lose its importance.
- The only other thing I can think of is that I would love to see the Sentiments search option get better and better. I think right now it is difficult for a program to pick up on such things as sarcasm and wit, however it will be interesting to see it progress.
August 14, 2015
A good, solid option for the price - especially for agencies
NetBase is used primarily by the Insights & Strategy department for general social listening insights research (both for new and existing business) as well as for the identification of real-time engagement opportunities for a handful of the agency's clients. Netbase solves the problem of access to on-demand consumer insights from millions of users and data sources.
- Engagement management. We could not have learned the ins and outs of the tool without the ongoing help and guidance of our account rep. Compared to other social tools where users are essentially on their own, NetBase allows us to get to the data we need without being hung up in figuring out HOW to get to the data.
- Innovation. It seems the product team is constantly working to evolve and enhance the tool - often in ways our team hasn't yet thought of.
- Sentiment. While this is probably the biggest challenge of any social listening tool, I'm often wishing that more of the social conversation I'm analyzing could be assigned a sentiment.
- Training the tool. I believe some tools in the competitive landscape tout that their algorithms are able to "get smarter" over time as manual sentiment assignments are made. In other words, the tool learns the commonly used phrases and their corresponding sentiment over time so that it becomes more accurate and less manual classification is needed.
August 14, 2015
NateBase covers all bases
We are currently using to monitor and determine the effectiveness of our social media efforts. We primarily use it in our marketing department. NetBase has been essential in monitoring the sentiment of our fans.
- Aggregates and converts data into useable social media reports
- Measures sentiment in effective way
- Helps to provide a real-time view of our social landscape
- I think enabling publishing capabilities for Instagram
- I think the pricing could be more affordable and less piecemeal